1. Charlotte Tilbury Matte Revolution in Pillow Talk
Kicking off our list is a classic that’s evolved with the times. Charlotte Tilbury’s Matte Revolution in Pillow Talk has been a fan favorite for years, and in 2025, it’s still reigning supreme. This nude-pink shade flatters every skin tone, delivering a soft, velvety matte finish that doesn’t dry out your lips. Infused with nourishing ingredients like orchid extract and vitamin E, it’s perfect for all-day wear. The updated 2025 formula boasts even longer-lasting pigment—up to 10 hours—making it a go-to for busy days or glam nights out.
Why It’s a Top Pick: Universally flattering, hydrating, and now with enhanced longevity.
2. Westman Atelier Lip Suede Hydrating Matte Lipstick in Pique
Next up is Westman Atelier’s Lip Suede in Pique, a taupe-y purple that’s stealing hearts in 2025. This hydrating matte lipstick combines hyaluronic acid and meadowfoam extract for a comfortable, non-feathering finish. The sleek magnetic packaging is a bonus, but it’s the smooth, satin-like application that makes it stand out. Beauty editors rave about its ability to glide on effortlessly without tugging, offering bold color that lasts through meals and meetings.
Why It’s a Top Pick: A unique shade with a luxurious feel and eco-conscious ethos.
3. Pat McGrath Labs SatinAllure Lipstick in Extravaganza
Pat McGrath doesn’t mess around, and the SatinAllure Lipstick in Extravaganza is proof. This rich magenta hue commands attention with its creamy, medium-thick consistency that feels pillow-soft on the lips. Launched as part of her 2025 collection, it blends plant-based collagen for moisture with a dewey satin finish. It’s bold yet wearable, making it ideal for those who want to make a statement without sacrificing comfort.
Why It’s a Top Pick: Vibrant pigment meets lush hydration in a standout shade.
4. ILIA Color Block High Impact Lipstick in Flame
For the bold and adventurous, ILIA’s Color Block in Flame is a bright red-orange that screams 2025 energy. This clean beauty favorite uses organic castor seed oil and apricot seed oil to deliver full coverage in one swipe. The updated formula promises zero feathering and a smooth, non-oily finish that lasts up to 8 hours. It’s perfect for adding a pop of color to minimalist looks or amplifying a full glam moment.
Why It’s a Top Pick: Clean ingredients, vibrant color, and a lightweight feel.
5. Sephora Collection Cream Lip Stain in Chili Pepper
Affordable yet luxe, Sephora Collection’s Cream Lip Stain in Chili Pepper is a fiery red that’s taking 2025 by storm. This full-coverage liquid lipstick dries to a matte finish but leaves a subtle stain for all-day wear. The whipped, creamy texture applies smoothly with a precise doe-foot applicator, making it easy to define your lips. It’s a budget-friendly option that doesn’t skimp on quality or staying power.
Why It’s a Top Pick: Long-lasting, pigmented, and under $15—a drugstore dream.
6. Chanel Rouge Coco Ultra Hydrating Lip Colour in Suzanne
Chanel’s Rouge Coco in Suzanne is a lustrous satin lipstick that’s perfect for mature lips or anyone craving hydration. Packed with mimosa, jojoba, and sunflower waxes, this 2025 iteration keeps lips soft and comfortable while delivering a sophisticated rosy-nude shade. It’s buildable, so you can go subtle or bold, and pairs beautifully with a lip brush for precision.
Why It’s a Top Pick: Timeless elegance with a hydrating twist for all ages.
7. Rare Beauty Lip Soufflé Matte Cream Lipstick in Ascend
Selena Gomez’s Rare Beauty continues to impress, and the Lip Soufflé in Ascend—a vivid fuchsia—is a 2025 standout. This whipped matte formula feels weightless yet delivers intense color that pops on every skin tone. It’s perfect for those who want a bold lip without heavy makeup, pairing seamlessly with a light base and mascara. The 2025 update includes added emollients for extra comfort.
Why It’s a Top Pick: Lightweight, bold, and effortlessly cool.
8. Lisa Eldridge Rouge Experience Lipstick in Jazz
Makeup artist Lisa Eldridge knows lips, and her Rouge Experience in Jazz is a 2025 must-have. This cream-gel formula offers a satin finish that blurs fine lines and plumps the lips slightly. The deep berry shade is universally flattering, and the luxurious gold case (with refillable options) adds a touch of glamour. It’s a favorite for those seeking a sophisticated yet modern vibe.
Why It’s a Top Pick: Expert-approved with a plush texture and chic packaging.
9. Fenty Beauty Gloss Bomb Cream in Petal
Rihanna’s Fenty Beauty brings glossy goodness to 2025 with the Gloss Bomb Cream in Petal, a soft rosy hue. This hybrid lipstick-gloss delivers shine and hydration thanks to shea butter and vitamin E. It’s not sticky, making it ideal for layering over other shades or wearing solo for a juicy, plump look. The 2025 formula promises 12 hours of moisture—perfect for dry winter months.
Why It’s a Top Pick: Glossy, nourishing, and versatile for any occasion.
10. Mixik Plumping Lip Ampoule in Electric Pink
Rounding out our list is Mixik’s Plumping Lip Ampoule in Electric Pink, a K-beauty gem that’s making waves in 2025. This moisturizing formula doubles as a bold color pop, with a plumping effect that enhances your natural lip shape. It’s lightweight, electric, and perfect for those who want a fun, youthful vibe without heavy makeup. The hydrating base keeps lips happy all day.
Why It’s a Top Pick: Plumping, playful, and a fresh take on pink.
Trends Shaping 2025 Lipsticks
What ties these top 10 lipsticks together? A few key trends dominate the 2025 landscape:
- Hydration is King: Gone are the days of sacrificing moisture for pigment. Formulas now blend hyaluronic acid, shea butter, and natural oils for comfort and color.
- Bold Meets Wearable: Vibrant shades like magenta, fuchsia, and electric pink are in, but they’re balanced with creamy, lightweight textures for everyday ease.
- Sustainability Matters: Brands like ILIA and Lisa Eldridge lead with clean ingredients and refillable packaging, reflecting a growing eco-conscious mindset.
- Finish Flexibility: Matte isn’t dead—it’s just evolved. Satin, cream, and glossy finishes offer variety, letting you switch up your look effortlessly.
How to Choose Your Perfect 2025 Lipstick
With so many stellar options, how do you pick? Consider your vibe: Are you after a subtle nude or a head-turning bold? Check your skin tone—cool-toned pinks and purples suit fairer complexions, while warm reds and corals pop on deeper tones. And don’t forget lifestyle—long-wear formulas like Sephora’s Cream Lip Stain suit busy bees, while hydrating picks like Chanel’s Rouge Coco are great for dry lips.